1951 Metropolitan Life Insurance Alcoholic Alcoholism Vintage Ad Met Alcohol 51 *You Choose Frame-Mat Colors-Free USA S&H*
- Vintage Magazine Ad professionally matted and framed here in Helendale...an Historic Route 66 town in Southern California.
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Some of the text in this Vintage Ad:
Alcoholism is the abnormal and uncontrollable
use of alcohol to an extent seriously detrimental to
physical and mental health. This condition is now
recognized as an important medical and public
health problem.
The National committee on Alcoholism estimates
that there are about 65 million people in our country
who drink alcoholic beverages at least occasionally.
Only 4 million of them, however, have found that
the use of alcohol constitutes a problem in their lives.
The National Committee also reports that about
750,000 of these users of alcohol have drunk uncontrollably
to such an extent as to have seriously
impaired their health. Physicians label this last group
as true chronic alcoholics.
Fortunately, medical, health, welfare and religious
agencies, industrial and other employers have taken
a practical, realistic view toward alcoholism. This
enlightened approach offers great hope to all
chronic alcoholics-as well as to those who risk
this condition.
1. What is the cause of alcoholism?
Authorities have found no one cause for this condition.
Research shows, however, that alcoholics
are usually people who do not seem able to face life
in a mature manner because of some underlying
mental or emotional condition which the alcoholic
himself may not clearly recognize. They seem to
seek escape by excessive drinking-and eventually
they become dependent on alcohol just to go on
living.
Some authorities also believe that an alcoholic's
body chemistry differs from that of normal persons,
and that this difference results in an unnatural appetite
for alcohol. Excessive drinking, however, is in
all cases a symptom. Often the symptom can be removed,
but it is very apt to return unless the underlying
trouble is eliminated.
2. How can medical science help
the alcoholic?
Although there is no specific remedy for alcoholism,
much can be done to help a person stop drinking completely.
The success of any form of treatment,
however, depends upon the alcoholic himself who
must absolutely want to break the habit. Once he
has stopped, most authorities agree that the real
alcoholic cannot drink again with safety.
Psychotherapy may be used to help the patient
recognize his problems and how to deal with them
without the use of alcohol. Certain medicines, which
should be used only under the guidance of a doctor,
are also available. These medicines may help to
wean the patient away from drink.
It is important, too, for the alcoholic to re-establish
a routine of healthful living through proper
diet, sufficient relaxation and sleep, and attention
to other health measures that are usually disrupted
by excessive drinking. In some cases, occupational
guidance may be appropriate.
3. How can everyone help
the alcoholic?
The general public-all of us-can help overcome
the prejudices that have long existed about alcoholics
by looking upon chronic drinkers as persons
subject to serious physical and mental handicaps.
We must also help them to obtain the type of
treatment that they need. This treatment may be
individual or group therapy given by the doctor, or
mutual aid through organizations such as Alcoholics
Anonymous.
We can also support and encourage the development
of programs for the scientific study and control
of this problem. In these ways, we can all do
our part toward restoring thousands of men and
women to healthy, happy, useful lives. Additional
information on alcoholism is in Metropolitan’s free
booklet, 1251N, "The Alcoholic."
Metropolitan Life Insurance Company (A MUTUAL COMPANY)
A great Vintage Ad!
You pick your frame color, and you pick your mat color. We will mat and frame your Vintage Ad per your request and send it to you promptly. All you have to do is remove it from the box and hang it on the wall in your home, office, garage, man cave, or showroom!
We mat and frame original, vintage magazine ads...they are in good condition, but may not be perfect as they are many decades old. Frame outside dimensions are 15" x 12", and matted ad is approximately 9-5/8" x 6-5/8" (could be slightly different, depending on ad).
Frames and vintage ads are actual as shown, and mat is computer generated for online viewing. Actual mat is custom cut for each individual ad and mat color will be similar to the colors shown on the website. “Travel Route 3 Scan” watermark is placed on the ad for online viewing only, and is not part of the final product. Back side of Vintage Ad is glued to backing paper so that it continues to display flat over time. Here is what you will receive:
- New frame
- New mat
- New glass
- Vintage Ad
Don't see what you are looking for?
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